Esports, esports, esports. 2021 was an enormous 12 months for informal and aggressive gaming, and now Tezos, who hasn’t been shy in relation to distinctive and fascinating sports activities partnerships, is grabbing a slice of esports motion for themselves.
In an announcement to spherical out the primary week of the brand new 12 months, Tezos is partnering with main European esports group, Group Vitality. Let’s dive into what Tezos has been as much as in sports activities sponsorship these days, and what esports and gaming engagement has regarded like with crypto and blockchain corporations to date.
The Greatest European Esports Deal In Historical past?
The Tezos and Vitality partnership is already being touted as the most important European esports deal in historical past. The partnership will kick off this 12 months and run till 2024. Tezos could have model marks throughout all participant jerseys all through aggressive play for Vitality, an org with aggressive gamers in League of Legends, Rocket League, and CS:GO – three of the most important titles traditionally in aggressive gaming. Vitality described the deal as “the most important partnership in Group Vitality historical past.”
Mason Edwards, Chief of Workers on the Tezos Basis, had this to say concerning the brand new partnership:
“This can be a important step ahead for Europe’s main esports staff because the blockchain and gaming industries proceed to construct a fan and player-centric future for esports. The choice from Group Vitality to decide on the energy-efficient Tezos blockchain as a technical accomplice is one other sign to the established and rising gaming vertical that low gasoline charges, forkless upgradability, and ease-of-use are the important thing components driving the following wave of adoption for blockchain applied sciences.”
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Tezos has been positioning itself as clear enterprise resolution round NFTs and blockchain engagement, however has not leaned in heavy to sports activities sponsorship to date in doing so. May 2022 change that? | Supply: XTZ-USD on TradingView.com
Tezos Partnerships Thus Far…
Whereas Tezos has beforehand dabbled in esports, they haven’t engaged within the area at a degree even near this week’s partnership to date.
The headlining partnership for Tezos in sport to date is well final 12 months’s deal with Red Bull’s F1 racing team. The blockchain additionally paired up with Ubisoft for their first NFTs round their gaming title Ghost Recon Breakpoint, which have had a tepid client response.
Tezos is clearly working to place itself as a enterprise enterprise resolution and main competitor for corporations that wish to interact within the NFT and blockchain panorama, leaning into messaging across the platform’s low gasoline charges and energy-efficiency.
New 12 months, new beginnings.
— Group Vitality (@TeamVitality) January 6, 2022
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