- PwC foresees three main shifts in ticket gross sales, media rights, and sponsorships.
- NFTs and digital belongings will probably be on the heart of fan engagement and sports activities trade income streams.
- Metaverse and Web3 integration additionally holds big promise for the trade, the agency stated in a report.
NFTs have huge potential and are prone to develop into “the way forward for digital belongings in sports activities,” Massive 4 auditor PwC has said in a brand new report.
The agency’s Sports Industry Outlook 2022 report highlights non-fungible tokens as one of many high ten tendencies that would considerably increase the sports activities sector.
In accordance with PwC, the expansion in NFTs and general adoption of digital belongings is a growth prone to “form fan expertise” and increase income alternatives.
Per the report, collectible NFT gross sales, season ticket member NFTs and digital entry tokens are prone to play an enormous position in revolutionising fan engagement. However greater than that, as is with ticket gross sales, media rights and sponsorships, the fast-growing NFT house may open up new income streams for groups and leagues.
“For sponsors, tokenization presents a good way to align themselves with a workforce or league and create distinctive activations that construct fairness for each manufacturers,” the agency famous.
Sports activities organisations and groups can discover collectible NFTs, transferring into tokenised tickets, workforce memorabilia and even match highlights.
These can develop into key collectible NFT sequence, with their sale and buying and selling an avenue that may usher in new income on a stage not seen earlier than. The identical idea may apply to season ticket members (STM) and digital entry tokens.
The metaverse and Web3 are additionally going to be main “shifts” in coming years, with progress round these seeing “a reimagination of a lot of how followers eat sports activities.”
As groups and organisations look to combine and profit from this know-how, PwC advises investments within the infrastructure and expertise key to its realisation. It’s additionally essential to work in the direction of authorized and tax compliance.
NFT gross sales amounted to over $17.7 billion in 2021, rising two hundredfold from a complete of about $8.5 million in 2020. Earnings from reselling and shopping for additionally elevated exponentially, reaching over $5.4 billion in 2021 from $12 million a yr earlier.